CHIVAS REGAL
“We are delighted to welcome Balmain and Olivier into the Chivas family. Both Chivas and Balmain are redefining what it means to be a luxury brand within their industries and just as Balmain has evolved its vision since the appointment of Olivier Rousteing and broken down fashion boundaries with a younger generation, Chivas is redefining what Scotch Whisky means to a new status-conscious generation of drinkers.”
NICK BLACKNELL, MARKETING DIRECTOR, CHIVAS REGAL
Chivas joined forces with Balmain to drop a limited- edition Balmain x Chivas XV collection, developed in partnership with Balmain Creative Director, Olivier Rousteing. Bringing Parisian savoir-faire to Chivas’ 15-year-old blended Scotch, this modern reimagining of Scotch featured two limited-edition bottle designs adorned with metallic armour and chains directly inspired by Balmain’s recent collections and Chivas’ iconic motif. These luxurious Drops launched in more than 20 countries through select high-end retailers, including Selfridges, alongside Chivas.com’s newly launched e-commerce platform. To celebrate the launch, Chivas and Balmain invited fans to join the Balmain Army through a series of vibrant global activations and content including the Balmain Festival V02 during Paris Fashion. An influencer campaign was led by the Balmain Army, a collective of diverse, empowered and rebellious individuals, and supported by a limited-edition Balmain x Chivas XV Bottle Bag, designed by the Balmain team in Paris.
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