Integrated Annual Report FY21

“We see regenerative agriculture as a journey. A successful transition means finding the right path and the right pace for each of our terroirs.”

MORGANE YVERGNIAUX, GROUP SUSTAINABLE AGRICULTURE MANAGER

Transitioning to regenerative agriculture

We see regenerative agriculture being as much about people as it is about the land. By supporting our farmers in transitioning to regenerative agriculture practices, we are encouraging a holistic approach that focuses on the entire farming ecosystem – the terroir, the soil, the wildlife and plants, and of course, the people who work the land. In this way, we believe we can have a real impact on mitigating climate change, protecting ecosystems, enhancing biodiversity, restoring the soil and improving livelihoods throughout the world.

Collaborating to accelerate action

Over the years, we’ve been committed to helping restore nature but we know we can’t do it alone. That’s why we are collaborating with the IUCN – the International Union for Conservation of Nature – on their new global ‘Agriculture and Land Health initiative’. We see it as a great opportunity to learn from others (by developing a shared approach, tools and methodologies) in order to make collective progress. For us, it’s all about working with others to restore nature and improve livelihoods, by using natural processes.