Integrated Annual Report FY21

Chapter 3 : Our actions : Shaping the conviviality of today and tomorrow

“The new Pernod Ricard Foundation is a continuation of the approach initiated by my grandfather, a great friend of the arts and artists. Like the Group, our corporate philanthropy is changing to take our ambition higher, further and stronger, without ever losing its original spirit.” 

ALEXANDRE RICARD, CHAIRMAN AND CEO OF THE GROUP AND PRESIDENT OF THE FOUNDATION

Integrating contemporary art into our employees’ lives

As the Foundation’s first ambassadors, our employees have followed this project closely.

The Foundation’s location at The Island allows all those who work on site to visit the venue and meet the artists, creators and art lovers in attendance. This is an opportunity for them to learn, get inspired and stimulate their personal creativity and innovation on the Group scale.

A bold artistic programme

For its opening exhibition on May 19, the Foundation chose to give carte blanche to the artist Bertrand Dezoteux for his first experience as guest curator. Entitled ‘The Price is Right,’ the group exhibition presented to visitors gives a foretaste of the future programme: ambitious, bold and pioneering.

100
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EVENTS PER YEAR DEDICATED TO POETRY, PERFORMANCE, SOCIOLOGY AND SOCIAL DEBATES
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“The foundation offers continued and recurring support to artists. In addition to the invitations to take part in exhibitions, they helped fund my first catalogue, one or two exhibitions abroad and now a small artist’s book.”

ISABELLE CORNARO, ARTIST, CO-WINNER OF THE RICARD PRIZE IN 2010