1 / D-STAR
D-STAR (Digital Sales TrAnsfoRmation) is one of six Key Digital Programmes (KDPs) and a key component of STAR. Already live in three key markets, and soon in nine other markets, this AI tool analyses data to identify insights and recommendations that empower PR sales teams to execute the right programme at the right time, for the right accounts and with the right tools.
2 / SALES TECH COE
For Pernod Ricard to be at the cutting-edge of the industry, sales teams require cutting-edge technology. Sales Tech CoE is aiming to accelerate new technology deployment across the Pernod Ricard sales teams focusing on four key platforms: automation, CRM, sales business planning and B2B portals. Like the software industry, our sales teams will benefit from upgrade of technology platform at scale and at much lower cost and faster pace!
3 / SALES & MARKETING COORDINATION
Perfect alignment and communication are always critical between the sales and marketing teams in order to meet the needs of our customers. Data and technology will allow for sharper insights and dynamic customer feedback. The ultimate goal being clarity of purpose and speed of action!
4 / CHANGE & MINDSET
To create a sustainable advantage, our sales teams must build their own capabilities to develop digital and AI solutions, make them better over time while maintaining Pernod Ricard’s unique entrepreneurial culture. Once proven successful, best practices must be deployed at scale faster. This will require new skill sets and know-how with which the Pernod Ricard Sales Team of the Future will be empowered.
5 / CUSTOMER ENGAGEMENT
Customer engagement for sales teams is shifting from a transactional relationship based on volume to a collaborative one focused on value and better consumer understanding. By leveraging data to generate actionable insights while being customer focused, our sales teams will stay ahead of competitors.