“Linking up with Pernod Ricard helps us attract more visitors that discover our festival because they know Absolut Vodka. It’s been a formidable experience to work with such a big group that has a global background.”
TOMORROWLAND
At the same time, live events are progressively returning and Pernod Ricard is ready to reinvest in this market. The Group notably partnered with online platform Fever. Founded in 2014, this startup lists events and themed experiences in more than a dozen cities including London, Paris, Singapore, New York and Sydney. This partnership provides a real opportunity for Pernod Ricard to help people reconnect with reallife events as they emerge from isolation. To fulfil this aim, Pernod Ricard has plugged itself into one of Fever’s most impressive immersive offerings, the Casa de Papel Live Experience, codeveloped with Netflix and based on their legendary TV show. Participants are plunged into a dramatic bank heist in an extraordinary location and share a truly unforgettable adventure together – accompanied by the brand Havana Club!
“We share important values with Pernod Ricard. We want to bring people together and have them enjoy moments of conviviality – our music, combined with Pernod Ricard’s products, allows for that.”
BOILER ROOM