BATTLEGROUND 02
BUILDING PASSION BRANDS
_____Facing the fact that consumers are no longer loyal to a single brand and are constantly looking for new experiences in line with their values, Pernod Ricard had to adapt to these market shifts. With the most diverse portfolio in the business, the Group holds all the assets to respond to these changes to become the world leading Conviviality Platform company. The pandemic allowed the Group to reflect on entertainment options as well as its relationship with customers, both locally and internationally.
With brand homes such as The Mx in Marseille, Perrier-Jouët’s Belle Epoque Society in Epernay and the Drinks&Co concept stores in Paris and Shanghai, Pernod Ricard offered creative and personalised experiences to its customers projects and events with commercial value and immense growth potential. Music especially proved a great vehicle to share enjoyable adventures. Some examples include Beefeater and Jameson’s partnership with the live-streaming platform Boiler Room for digital events and Fever’s live immersive Casa de Papel experience.
