_____ In 2021, Pernod Ricard is drawing lessons from the pandemic to tailor its strategy to its must-win markets with two axes: exploring new digital avenues (e-commerce, Drinks&Co) while strengthening its on-premise assets.
On top of getting ready for the return of the on-premise market by creating excitement in line with new customers’ preferences and expectations, Pernod Ricard USA works on ensuring safety and product availability for a frictionless experience. The subsidiary is also expanding its E-commerce and Digital Growth team to adapt to this ecosystem and cater to B2B and B2C online sales. Simultaneously, the Group’s ‘Transform and Accelerate’ strategy makes a point in transcending traditional borders to seize the opportunity of a growing digital platform economy. With its own omnichannel sales platform, Drinks&Co, Pernod Ricard activates its brands and grows the digital consumer base while gaining invaluable consumer data.
