DIRECT TRADE
scales the Drinks&Co marketplace for consumers and builds direct relationships with small bars and liquor stores through a common communication platform.
750
PROMOTIONS OPTIMISED IN TWO PILOT MARKETS USING VISTA REV-UP
32,000
POINTS OF SALE MAPPED IN THREE PILOT MARKETS USING D-STAR
D-STAR
uses data and artificial intelligence to provide sales representatives with actionable insights, to help them define better priorities and make smarter decisions when engaging with customers. Recently launched in France, Germany, the US and India, D-Star will be rolled out across at least 12 markets in the next year.
VISTA REV-UP
empowers key account managers and trade marketing teams to optimise retail promotions and revenue growth.
DIRECT2VIP
increases engagement with high-net-worth individuals and boosts sales of Pernod Ricard’s luxury portfolio by improving the international availability of exceptional products and personalised experiences.
MATRIX
is a programme leveraging machine learning to process a large amount of marketing activity data, allowing Pernod Ricard to precisely measure the impact of each touchpoint (TV, social media and brand experiences) on our sales and brand equity. Matrix is being used by the markets to make bolder budget choices, with the right balance of top line growth and margin improvements in the short term, and sustainable brand building in the long term. Piloted in Germany and Japan, this tool will be rolled out to at least 10 markets in the coming year.
€35M
OF MARKETING SPEND ALREADY OPTIMISED IN TWO PILOT MARKETS USING MATRIX
MAESTRIA
leverages real-time data and predictive analytics to better understand the drivers and barriers along shoppers’ paths to purchase. It’s a methodology for knowing why, when, where and with whom consumers enjoy drinks – their ‘moments of conviviality.’
