BUSINESS CELEBRATION
Enjoyed after dinner when the sun has set and the night is well under way. In Asia especially, business celebrations are occasions where strong bonds are forged amongst business partners or colleagues.
Who? ___
With colleagues and business partners.
Where? ___
In North America, Europe, and Asia – particularly in China, Japan, South Korea and Hong Kong.
Where? ___
Blended and malt whiskies (Royal Salute, Chivas, The Glenlivet), cognacs (Martell) and local spirits.
PARTY TIME
Full of energy and joy, parties are about having fun with friends through music and dancing. When it’s not possible to get together in person, cloud parties and virtual music festivals can keep the good vibes and good times going.
Who? ___
Mainly friends or like-minded groups, but also among colleagues in some cultures, especially in Asia.
Where? ___
Worldwide.
What? ___
Mainly champagne and spirits served straight (Absolut Vodka, Ballantine’s) or in cocktails (Havana Club, Malibu, Olmeca tequila).
DINNER
Considered the main meal in some countries, dinner is usually a time for sharing and conviviality, especially when entertaining at home. Guests are often invited to enjoy a special meal paired with wines and spirits carefully chosen by their hosts.
Who? ___
Family and friends.
Where? ___
Worldwide.
What? ___
Wine reigns supreme in Western Europe (Campo Viejo), North America (Kenwood Vineyards) and Asia Pacific (Brancott Estate, Jacob’s Creek), while beer and local spirits are preferred elsewhere. Innovative cocktail pairings are popping up on some restaurant menus. In China, cognac with water is served with dinner.