People enjoy conviviality in a variety of ways. The Covid-19 lockdowns only increased people’s need to socialise with family, friends or work colleagues, through conviviality at home and via new online and virtual experiences. In this new world, Pernod Ricard keeps its finger on the pulse of how consumers in every country, culture and generation like to come together over food and drinks, and how it can best enhance their experience. Here are a few examples of this new conviviality.
ROMANTIC MOMENT
After a busy day or week working, spending time as a couple is immensely important. It is about finding time for yourself and your other half, nurturing your relationship and enjoying each other’s company. Whether at home, in an elegant restaurant or at a quiet bar, it is about listening, talking and sharing.
Who? ___
Couples, whether in a relationship or about to be in one.
Where? ___
Everywhere, it’s now a universal phenomenon.
What? ___
Quality special occasion drinks such as a glass of Jameson whiskey or Perrier-Jouët champagne. Also, more and more often, cocktails (mojitos made with Havana Club rum, margaritas made with Altos tequila, gin & tonic with Beefeater, Monkey 47 or Malfy).
APERITIF, TOGETHER OR REMOTELY
Very popular with consumers, the aperitif is a moment to relax and drink to health and happiness together. Whether virtually or clinking glasses on a terrace, at home or elsewhere, it’s the perfect time to whet your appetite before an evening meal. Often served with snacks, it sometimes even overtakes lunch or dinner.
Who? ___
All generations, friends and family, and if they cannot meet in person, there’s Zoom, FaceTime or WhatsApp!
Where? ___
Mainly in Western Europe.
What? ___
A glass of Ricard, a Beefeater gin and tonic, champagne (Mumm) or chilled wines – white, rosé, or even red – as well as light cocktails, Lillet (either by itself or with tonic) or a glass of whisky (The Glenlivet, Aberlour).
COCKTAIL PARTY
A cross between an aperitif and dinner, the cocktail party is a stylish way to celebrate anything from birthdays or engagements to office events. A format that adapts to do-it-yourself parties at home and online, as well as a mix-and-mingle occasions, meeting new people over cocktails and nibbles.
Who? ___
Loved ones, co-workers or acquaintances.
Where? ___
In Europe and Anglo-Saxon countries.
Where? ___
Champagne (Perrier-Jouët) and mixed drinks or cocktails (made with Absolut Elyx, Beefeater or Havana Club).