VISION
Créateurs de convivialité
MISSION
Conviviality Platform
AMBITION
- Leads the industry growth
- The leader of the wine & spirits industry
- Change the rules
BUSINESS MODEL
CONSUMER CENTRIC
THINK CONSUMER FIRST
4 essentials
- OPERATIONAL EXCELLENCE
- TALENT DEVELOPMENT
- SUSTAINABILITY & RESPONSIBILITY
- ROUTE-TO-MARKET/CONSUMER
4accelerators
- PORTFOLIO MANAGEMENT
- PREMIUMISATION & LUXURY
- INNOVATION
- DIGITAL ACCELERATION
KEY BATTLEGROUNDS
- Winning in key markets
- Building passion brands
- Funding the journey
- Valuing our people