Decentralisation is a founding organisational principle that Pernod Ricard has harnessed since the beginning to encourage consumer-centric decision making and address customer needs in a timely manner. Conferring a competitive advantage during uncertain times, as seen during the Covid-19 pandemic, decentralisation renders company operations more flexible, efficient and effective. Based on each affiliate’s operational autonomy and the overall strategic principles defi ned at Group level, it is defi ned by the constant interaction between headquarters, Brand Companies and Market Companies.
18,306*
EMPLOYEES ACROSS THE WORLD: 66% ARE BASED IN LATIN AMERICA, AFRICA & EUROPE (OF WHICH 14% ARE IN FRANCE), 10% ARE IN NORTH AMERICA AND 24% ARE IN ASIA AND THE PACIFIC
* On 30 June 2021
4
MUST-WIN MARKETS: UNITED STATES, CHINA, INDIA & GLOBAL TRAVEL RETAIL
+160
COUNTRIES IN WHICH OUR BRANDS ARE DISTRIBUTED
73
COUNTRIES WITH OUR OWN SALES FORCE
96
PRODUCTION SITES IN 25 COUNTRIES*
* Operating sites on 30 June 2021.