Integrated Annual Report FY21

Chapter 1 : Our Group: Our purpose : conviviality

CHAPTER 1 OUR GROUP

OUR PURPOSE: CONVIVIALITY

To achieve its ambition of becoming a leader in wine and spirits, Pernod Ricard relies first and foremost on fundamentals that have shown their resilience during the pandemic: its history, organisation, brands, shareholders, employees and culture. The Group has adopted its vision, ‘Créateurs de convivialité,’ as its new purpose. With one of the deepest portfolios of premium brands in the industry, our 18,306 employees create the conditions every day to make every social interaction a convivial experience, understood as a moment of simple and authentic sharing and a source of sincere joy. The Group is building on this vision today to accomplish its mission: to become a Platform of Conviviality. This ambitious project places data at the heart of its activities to meet increasingly complex consumer demands.