China
TRANSFORM & ACCELERATE AMBITION:
High-single digit to low-double digit medium-term growth. Expand the imported spirit market to double its size from 1% to 2% between 2017 and 2025
PERFORMANCE FY21
+44%
SALES
REACHING RECORD SALES OF >€1 BILLION
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OUTSTANDING REBOUND DRIVEN BY SOLID CONSUMER SENTIMENT
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1ST
MARTELL REINFORCING ITS LEADERSHIP POSITION
GROWTH IN SCOTCH SALES
DRIVEN BY THE GLENLIVET X2; ROYAL SALUTE AND CHIVAS REGAL
PORTFOLIO STRATEGY
PRESTIGE BRANDS
VERY STRONG MIX
PREMIUM BRAND
CONTINUED DEVELOPMENT
