OUR KEY MARKETS
FY21 was a resounding rebound from the lows caused by the pandemic in FY20. With record sales in two of our must-win markets, the US and China, we saw an increase of 10% in organic sales globally. While Global Travel Retail suffered from subdued passenger traffic due to lockdowns and travel restrictions, continued share gains were achieved, significantly reinforcing market leadership. Steady growth in European markets was also complemented by surges in growth in Asia-ROW, including strong results from growing markets in South Korea, Nigeria and South Africa. Sales rebounded above FY19 levels(1), with growth in all regions, and our use of fundamental consumer insights, in line with our ‘Transform & Accelerate’ strategy, will only lead to stronger sales performances in the future.
