JACOB’S CREEK
Jacob’s Creek is a ‘Drop Worth Sharing,’ and never has this been more relevant than in 2021, as communities around the world emerge from lockdowns with a strong desire to reunite with friends and family. In 2020, Jacob’s Creek launched the ‘Re:Connect’ campaign to remind people how wine is meant to be enjoyed: together. Initially distributed in Australia and Canada, the campaign has now spread around the world as more countries have re-opened, in a celebration of people reconnecting and socialising once again, in their own way.
In this same spirit of connection, celebration and con-viviality, the brand also launched an exclusive three-year wine partnership with the International Cricket Council (ICC), serving as the Official Wine Partner for the World Test Championship Final in June 2021.
4TH
PLACE IN WINES IN AUSTRALIA(1)
(1): PRMV, in volumes, 2020
KENWOOD VINEYARDS
Sustainability has been an integral part of winemaking at Kenwood for many years, and in 2018 the brand received Certified California Sustainable Winegrowing status from the California Sustainable Winegrowing Alliance. In 2020, Kenwood became a Certified California Sustainable Winery, and Kenwood Six Ridges is at the forefront of the brand’s sustainability efforts, with certified sustainable grapes, recyclable packaging and a goal of zero waste to landfill. Key events in FY21 include The Barn, the pinnacle of the Kenwood portfolio, receiving the Wine of the Year award from the International Critics Challenge for the second year running. Jack London also released two innovative, limited-release wines that are a tribute to their namesake, a writer passionate about sustainable farming.