CAMPO VIEJO
The thirst for no-and low-alcohol (‘NOLO’) drink alternatives continues to grow around the world as consumers seek to make healthier lifestyle choices. The wine category has been at the forefront of the NOLO trend and Campo Viejo has crafted its own alcohol-free sparkling wine, Campo Viejo 0%, in response. The launch of this non-alcoholic premium sparkling wine creates a new convivial way for consumers to expand their social bubbles - uniting the spirits of those who take the traditional route and those who prefer the new one. Consumers have been enjoying the taste of Campo Viejo all over the world, with strong performance in the UK and the US over the last year.
+31%
PREDICTED MARKET
GROWTH FOR LOW-ALCOHOL
AND ALCOHOL-FREE BEVERAGES BY 2024(1)
(1) International Wine & Spirit Research (IWSR)
BRANCOT TESTATE
Defining itself as playfully unconventional, Brancott Estate launched a 360-degree campaign in 2020 that challenged the traditional style of wine campaigns, surprising and delighting consumers. The campaign highlighted the brand’s new repositioning, ‘Taste Life on the Flipside,’ and was a great success. The company also connected with humour and sports enthusiasts last year through a successful partnership with comedian Melanie Bracewell and the sponsorship of Emirates Team New Zealand at the America’s Cup. To satisfy quality-seeking millennial consumers, Brancott Estate Reserve was also launched, an exceptional range of wines embodying the best of Marlborough’s wine regions. The taste buds are flipping!