MALFY
“I’m delighted with the phenomenal success of Malfy. Already present in upwards of 60 markets, Malfy continues to be one of the world’s fastest-growing super-premium gin brands, with plenty of room for further acceleration in this category. Flavoured gin is still an emerging category, so Malfy is an exciting addition to our portfolio.”
LOUISE RYAN, MANAGING DIRECTOR OF THE GIN HUB
Launched in 2016, Malfy has been a huge hit on the super-premium flavoured gin market, reaching triple-digit growth in FY21. Recognising that outside spaces and e-commerce would be critical as Covid-19 restrictions were slowly relaxed, Malfy developed a revised toolkit for markets, providing guidelines for terrace takeovers that would bring the Amalfi Coast directly to consumers. In London, the Malfy Gin x The Ned Staycation 2.0 transported press, influencers and their guests to a Capri-inspired rooftop lunch with cocktails and live music at the exclusive Ned’s Club. The results were remarkable: 92 million consumers reached through media and 340,000 on social networks. At the same time, the brand worked with markets worldwide to bring the dolce vita experience online with a new Amazon brand store, enabling consumers to sample the tastes of Amalfi Coast from home.
60+
MARKETS WHERE MALFY IS PRESENT