MONKEY 47
“Monkey 47 is a rare species in the gin kingdom and we wanted our assets to reflect the brand’s unique character – genuine, fun and with a twinkle in the eye. Our spring/summer campaign combined creativity with sophistication in a quest to be outstanding, rare but true and remain top of consumers’ and bartenders’ minds.”
GRÉGORY CHEVILLAT, GENERAL MANAGER, BLACK FOREST DISTILLERS
Despite the café, bar, hotel and restaurant sector being partially or completely closed, Monkey 47 saw strong growth in the U.S. and in Asia. What’s more, it was voted the top trending gin for the fifth year running in a Drinks International survey. How did Monkey 47 do it? By delivering an edgy digital campaign last spring and summer that reflected the brand’s unique character. Noting that other brands used bland stock photos, Monkey 47 created beautiful, timeless imagery and storytelling to attract consumers’ attention during their digital journeys, connect with them emotionally and drive conversion. Shot in a purpose-built studio, each picture – The Monkey 47 Living Room or Bistro – could be reframed to focus on different details and characters, creating variety while unifying the campaign. Simultaneously, Monkey 47 ambassadors hosted live brand immersion sessions on the B2C store ( monkeykiosk.com), focusing on a mini-set and gift bundles. The result: certainly wunderbar!
#1
TRENDING GIN
(FOR FIVE YEARS IN A ROW)