China
Transform & Accelerate ambition: high-single digit to low-double digit medium-term growth. Expand the imported spirit market to double its size from 1% to 2% between 2017 and 2025.
PERFORMANCE FY20
- 16 %
SALES
- Progressive recovery in last quarter after being severely impacted by Covid-19
- Acceleration of digital initiatives with e-commerce and at-home consumption
1st
single malt distillery in China at
Emeishan (Sichuan), scheduled to open in 2021
PARTNERSHIP WITH DBR LAFITE
Two routes-to-market
PRESTIGE BRANDS
Market leadership maintained
PREMIUM BRANDS
Strong growth