Our markets

Chapter 4. Our results : Accelerating our performance

Our markets

 Nos marchés 

United States

Transform & Accelerate medium-term ambition: to grow mid-single digits and gain market share

PORTFOLIO STRATEGY TO DRIVE FUTURE GROWTH


  • 28 % Other 
  • 14 %  Growth Relays  The Glenlivet, Martell, Altos, Avión
  • 30 % Bastions Absolut, Malibu, Kahlúa
  • 28 % Star Jameson


PERFORMANCE  FY20

+ 2 % 

SELL-OUT

Broadly in line  with market by channel(2)


SHIFT TO ‘TRIED AND TRUSTED’ BRANDS (2)

Malibu
+26 %

Kahlúa 

+ 15 %

Jameson

+ 14 %

Absolut 

+ 3 %


GROWTH RELAYS (2)

Altos
+ 32 %

Avión
+ 29 %

Jefferson’s
+ 22 %

The Glenlivet
+ 16 %

Martell
+ 4 %



FUTURE GROWTH STARS

(1) Internal estimate. (2) Nielsen 52 week value data ended 27 June 2020.