Nos marchés 

United States

Transform & Accelerate medium-term ambition: to grow mid-single digits and gain market share

PORTFOLIO STRATEGY TO DRIVE FUTURE GROWTH

• 28 % Other 
• 14 %  Growth Relays  The Glenlivet, Martell, Altos, Avión
• 30 % Bastions Absolut, Malibu, Kahlúa
• 28 % Star Jameson

PERFORMANCE  FY20

+ 2 % 

SELL-OUT

Broadly in line  with market by channel⁽²⁾

SHIFT TO ‘TRIED AND TRUSTED’ BRANDS ⁽²⁾

GROWTH RELAYS ⁽²⁾

FUTURE GROWTH STARS

(1) Internal estimate. (2) Nielsen 52 week value data ended 27 June 2020.