Jacob’s Creek

Inspired by a trend towards moderation amongst healthy-minded wine drinkers, Jacob’s Creek is creating the mid-strength wine market in Australia with the launch of its ‘Better by Half’ range.

‘Better by Half’ is a new line of light and crisp wines that contain half the alcohol and calories of regular wine. Winemakers in the Barossa Valley used a special filtering approach to create the new Jacob’s Creek 5.5 ABV offer in a range of popular and fast-growing varieties such as Pinot grigio, rosé and sparkling wines. This new range has been designed to meet increasing demand from millennial wine lovers who want to reduce their alcohol consumption whilst still enjoying great-tasting, quality wines.

The ‘Better By Half’ innovation gives the brand new opportunities to capture growth, disrupting the traditional wine market with a new category of mid-strength wines. It also highlights Jacob’s Creek continued commitment to offering a wider selection of high-quality wines for people to enjoy whatever the occasion.

BETTER BY HALF BRUT RANKED

#1

SPARKLING INNOVATION IN $15-20 BRACKET ⁽¹⁾

(1) IRI Australia – Coles Liquor Group, MAT to 14 June 2020.

Kenwood Vineyards

In a competitive wine space, packaging is key to capturing consumer attention. A new look for Kenwood Vineyards is helping its wines stand out on the shelf and improve perception of the brand as a premium US-origin wine.

California enjoys a rich diversity of terroir across its different mountain, river and valley vineyards. In September 2019, Kenwood introduced a dual appellation approach that highlights both the grape variety and the region where the wine is made. It embraces the brand’s spirit of discovery in identifying wild terrains that bring a unique quality and flavour, as well as allow it to craft more premium expressions of Sonoma in higher tier ranges.

The new look positions Kenwood with a sharpened focus on winning consumer consideration and purchase at the shelf. The new bottles have improved shelf recall, are much faster to find than any other wine brand and have the highest likability scores in their category. Point-of-sale impact is one of the most valuable assets for wine contributing to higher purchase intent and improved brand perception.