Brancott Estate
Being one of the early pioneers of the growing success of New Zealand wine around the world, Brancott Estate helped grow the category and is now faced with increasing competition. To remain competitive and capture consumers attention in our key global markets, the brand has re-assessed how it stands out from the competition at the point of purchase in a unique and engaging way. A new eye-catching look launched this year encapsulates the brand’s originality and encourages wine lovers to ‘taste life on the flip side’. The new packaging design embraces the ‘kiwi’ culture of light‑heartedness whilst paying tribute to the history of the Marlborough region which has transitioned (or ‘flipped’) from sheep farming to world renowned viticulture and winemaking.
With positive research results and early signs of success in New Zealand where it was first rolled out across Brancott Estate’s range of red and white wines, the new look is now being adopted across other markets.
Campo Viejo
Campo Viejo has continued to transcend the Spanish wine category in its pursuit of becoming a leading global wine brand. The accelerating growth of Campo Viejo is underpinned by a long-term strategy focused on four key factors: stand-out packaging, unique and engaging activations, easy‑to‑navigate portfolio, and award- winning wines.
The brand continued its strong growth in key markets (US & UK) through the launch of new wines, including rosé, helping drive incremental double-digit growth.
In Australia, the brand identified a strong interest in international wines, even though the Spanish wine category was almost non-existent.
By executing its strategy and inviting consumers to embrace the Spanish lifestyle, through the Live Uncorked campaign, Campo Viejo is now the #1 international still wine in value in Australia within 12&nbps;months(1) . Successfully expanding and premiumising its portfolio footprint has led to Campo Viejo achieving sales of three million cases in one year for the first time in the brand’s history.
+4%
IN NET SALES IN FY20(1)
(1) IRI, Australia Liquor, June 2020.