Altos

Terroir and traditional craftsmanship are key to the Altos identity. With a recent revamp of its visitor centre, the brand is celebrating the Altos essence of Mexico and reinvesting in its local community.

Casa Altos opened its doors in January&nbps;2020 after a two-year redesign to give bartenders, distributors and influencers from across the world a unique brand experience. The Altos team created a traditional Mexican casa with a series of 10 themed rooms around a central courtyard, each featuring a different aspect of tequila-making – from agave, tahona stone to wood casks and the red soil of the region. In addition to convivial tastings and Altos and Olmeca inspired cocktail workshops, guests can stay at CasaAltos to soak up contemporary Mexican culture or enjoy a convivial moment in the bar or on the terrace. Altos has also linked up with a range of local artisans to showcase and sell fair trade products and Mexican arts for the benefit of 30 communities across the region.

« Casa Altos reflects our close connection to our unique region and commitment to improving communities through sustainable and socially responsible conviviality. »

Carlos Andres Ramirez,
Global Advocacy Team, House of Tequila

+ 32 %

SALES IN US OFF-TRADE IN 2019/20 ⁽¹⁾

(1) Nielsen.