Lillet

2020 has been a year when many people in lockdown have looked for inspiration and entertainment ideas online. Lillet’s global influencer strategy is helping the brand grow a worldwide community, on social media notably, inspired by female empowerment and positive lifestyle activations. To increase the impact of in-country initiatives, Lillet devised a global strategy to guide its teams on leveraging the power of influencers to win new fans in its core target of trendy chic women. Implemented from 2019 in countries from Belgium, Denmark, Germany, Spain to the US, the strategy focuses on partnering with influencers across fashion, lifestyle and gastronomy. The aim: build brand awareness through uplifting social media content and events, such as inspiring talks about female entrepreneurship, self-confidence, healthy body and mind, as well as creative drinks and conviviality.

In choosing a wide variety of influencers sharing aspirational ideas and their own style of Lillet‑themed drinks and occasions, Lillet has created the perfect link to its core brand purpose: craft your own lifestyle.

« We’re thrilled to be increasing awareness and excitement about our brand by building on the image of entrepreneurial and independent women and what they have to share. »

Lucas Billaudel,
International Brand Manager, Lillet

6 m+

INFLUENCER REACH FROM THE
LILLET SUMMER IN THE CITY EVENT
HELD IN NEW YORK IN SUMMER 2019