Monkey 47

Taking a stand on social and environmental issues, in a convincing way, builds strong connections between consumers and their preferred brands.

Monkey 47 celebrated its 10-year anniversary with a unique campaign raising awareness of the impact of deforestation and poaching on the world’s primates. 

Following a donation to the World Wide Fund for Nature, Monkey 47 launched its Sad but true campaign with a special edition of six unfilled gin bottles featuring primates under threat of extinction on their label. The promise behind the idea is anything but empty. Profits from each unfilled bottle sold will be donated to primate protection programmes around the world.

Monkey 47 is showing how, with gin lovers worldwide, the brand can give something back and make sustainable and responsible conviviality a force for good.

« Every bottle winds up empty at some point: so we thought, why not sell them that way for a good cause? A rather unconventional idea was born to raise awareness on the impact of deforestation and poaching. »

Alexander Stein,
Founder, Monkey 47

47

HAND-PICKED BOTANICALS
GO INTO EVERY CRAFTED BOTTLE
OF MONKEY 47 SCHWARZWALD DRY GIN