Chapter 4. Our results : Accelerating our performance

Perrier-Jouët

Through its Art of the Wild programme, Maison Perrier-Jouët whose Art Nouveau heritage is symbolised by the Japanese anemony created by Emile Gallé in 1905, continues to celebrate the essential role of nature in one of the world's best‑loved champagnes.

2019 saw creative collaborations between Cellar Master Hervé Deschamps, culinary chefs, visual artists and designers at events in China, Japan and the US. During the West Bund Art & Design Fair in Shanghai, Perrier-Jouët created a unique multi-sensory experience. Through the lens of Chen Man, visitors took a photographic journey into the heart of the Maison's vineyards and cellars before a gourmet pairing of champagne with creations by French chef Alain Passard.
Visitors to DESIGNART Tokyo and Design Miami discovered Perrier-Jouët’s new artistic tasting ritual ‘Banquet of Nature’, featuring its newest Artisan of the Wild: Michelin-starred chef Pierre Gagnaire. A new collection of champagne glasses by Italian designer Andrea Mancuso gave new expression to the history and personality of each of the Maison’s six cuvées.

(1) The Pernod Ricard Market View based on IWSR 2019.

« We bring together artists across diverse fields of art, design, fashion, gastronomy and hospitality to create exceptional experiences that connect our savoir-faire with nature. »

Guillaume Pétavy Meynier,
Global Brand Director, Perrier-Jouët

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DE LA CATÉGORIE PRESTIGE AVEC LA CUVÉE BELLE ÉPOQUE (1)