Mumm

High-end customers expect premium service. The exclusive Club RSRV in France has created an innovative digital platform to bring champagne connoisseurs closer to the heart of Maison Mumm.

Club RSRV gives a select circle of individuals, who are recommended for membership, privileged access to Maison Mumm cuvées and content. Taking a direct-to-consumer approach that cuts out intermediaries, members can order exceptional vintages for home delivery via the Club’s website and mobile app. Maison Mumm also brings this premium service to life via exclusive monthly tasting events. Club RSRV reflects the brand’s and Pernod Ricard’s ambition to put the consumer at the heart of the user experience with a successful business model that is attracting new members, by developing new routes-to-market and an ever more exclusive offering. This strategy is increasing the premium perception of Maison Mumm and helping secure its place in the luxury market.

« Blending digital convenience with exclusive and emotional experiences, Club RSRV allows us to create close relationships with Mumm champagne enthusiasts and share some of our most prestigious cuvées throughout the world. »

Laurent Fresnet,
Cellar Master, Mumm

6 000

RSRV CLUB MEMBERS  IN FRANCE,
X2.5 COMPARED TO LAST YEAR