Ricard

The tang of lemon and the nutty creaminess of almond. These typically Mediterranean flavours have inspired two new original pastis recipes: Ricard Fruité Bio Citron and Ricard Fruité Bio Amande. Both are made in Marseille by distilling green anise in a copper still modelled on 19th-century traditional alembic stills, allowing the anise to express its full aromatic richness. An authenticity that makes Ricard the first major spirits brand to create a range with organic certification. This new innovation after Ricard Plantes Fraîches, appeals to thirty-something urban consumers who are curious about the latest trends and care about the environment.

For two years, these spirits will be available only at spirit shops and selected bars in city centres. This launch will be supported by targeted ‘pastis-ology’ training for professionals and a click-to-buy media campaign with the wine retailer Nicolas. Eighty-seven years after it was created, Ricard is writing a new chapter in the history of pastis.

« Our Ricard Bio Fruités range, almond or lemon flavoured pastis born in Marseille, appeals to pastis-lovers who are increasingly looking for freshness and authenticity. »

Anne Tremsal,
Marketing Director, Pernod Ricard France

1^ST

MAJOR FRENCH SPIRITS BRAND
TO CREATE AN ORGANIC RANGE