Beefeater

A bright-tasting new gin from Beefeater is the latest way The Gin Hub is transforming its portfolio through innovation. Following successful pilots in the UK, Ireland and Global Travel Retail, Beefeater Blood Orange is now available in over 15 markets worldwide – most recently Canada.

Inspired by the Orange Gin distilled by the brand’s founder, James Burrough, in 1876, Beefeater’s zesty new gin was created for the tastes of today’s cocktail and spritz drinkers. From concept to shelf in a record time of eight months, it’s an innovation driven by the agility, speed and teamwork of The Gin Hub, Pernod Ricard’s Brand Company that focuses on the global development of its portfolio of International premium gin brands.

Beefeater’s Blood Orange Gin is proving a strong recruitment tool, attracting drinkers from other drinks categories and bringing incremental growth to the brand.

(1) Nielsen scantrack, MAT to 13/06/20.

« Beefeater Blood Orange,  our latest expression, builds  on the brand’s long history  of innovation and satisfies  the growing global thirst  for flavoured gins. »

Louise Ryan,
Managing Director, The Gin Hub

N^°1

BEEFEATER HIGHEST VALUE
CONTRIBUTION TO TOTAL UK GIN SALES IN FY20⁽¹⁾