Malibu

Consumers want simple and great-tasting drinks for casual occasions with friends. Malibu is making it easier for them to find the right beverage to pair with their favourite people and fun experiences.

In February 2020, the brand launched Malibu Splash in the US, a sparkling ready-to-sip malt beverage in four fruit flavours and just 5% ABV. Packaged in a slim can, Malibu Splash has proved it packs a great taste into a portable and easy-to-use format. An innovative route-to-market strategy has given the product great visibility and availability in independent grocery stores and retailers across over 40 states in the US.

This Malibu innovation has generated significant online buzz, especially among younger consumers who are always on the go and looking to create their own moments of conviviality, outdoors or wherever their day takes them. It’s a good example of how this progressive spirit brand is evolving its offer to changing consumer trends.

« We’re excited to grow our fan base in line with people’s desires to create conviviality wherever they are. Malibu Splash allows us to bring  the refreshing taste of summer in an  easy-to-enjoy format. »

Johan Radojewski,
VP Marketing, Malibu

7 M

CANS OF MALIBU SPLASH SOLD IN
THE FIRST SIX MONTHS OF THE LAUNCH