Havana Club
Light, long refreshing drinks are growing in popularity. Havana Club is revitalising the premium white rum market in Germany with a new offering. Havana Club Verde is a new botanically infused spirit that provides a versatile base for simply mixing with tonic or creating refreshing cocktails.
Made using classic gin distillation methods combined with centuries-old rum traditions, it’s inspired by Latin American flavours such as sun-ripened citrus fruits, herbs and Cuban honey. Havana Club Verde is a bold example of how the brand is creating a new impulse for rum-based mixes to win over millennial drinkers within what is a very mature category. Following a successful launch winning market share and new fans in Germany, the brand’s biggest export market, Havana Club will explore opportunities to introduce Verde to other mature rum markets.
« With Havana Verde, we’re attracting new millennial consumers looking for a simple and surprising taste experience with an easy-to-mix concept. »
Nicola Nashed,
Marketing Manager Core Innovation, Havana Club
N°1
HAVANA CLUB VERDE WAS THE TOP TRENDING SPIRIT
INNOVATION IN GERMANY, JUST ONE MONTH AFTER LAUNCH (1)
(1) Nielsen Grocery + C&C Innovations, May 2020.