Jameson
The past decade has seen a phenomenal rise in the popularity of Irish whiskey and craft coffee. Jameson Cold Brew reimagines the classic combination of whiskey and coffee, broadening the brand’s reach into new consumer groups and conviviality occasions.
Jameson Cold Brew infuses triple distilled Jameson Irish Whiskey with natural cold brew coffee extract from 100% arabica beans to bring a smooth and distinctive beverage with intense coffee aromatics. At 30% ABV, it is a versatile offering designed to appeal to whiskey lovers, coffee connoisseurs and bartenders alike. It can be enjoyed over ice or in a low‑sugar coffee cocktail such as an Espresso Martini.
Following successful pilots in Australia and Ireland, Jameson launched its Cold Brew in the US on National Irish Coffee Day in January 2020. Named a #1 Innovation by Nielsen in March(2), the product shows Jameson’s continued dedication to innovation and commitment to recruiting a diverse fan base – one third are female consumers and one third are non-Jameson drinkers (3).
« We wanted to modernise the iconic whiskey and coffee duo in a refreshing way to appeal to people looking for new flavours and a different Jameson experience »
Brendan Buckley,
International Marketing Director, Irish Distillers
48 %
PURCHASES ARE FROM CONSUMERS
WHO ARE NEW TO THE WHISKEY CATEGORY (1)
(1) Nielsen, US Chains Performance, ending 11/07/20.
(2) Nielsen (3) AMC US Global Purchaser Follow-Up Study, July 2020.