Absolut

Ready‑to‑drink formats have become increasingly popular, especially for spur-of-the-moment celebrations. With a new range of naturally flavoured vodka sodas and vodka cocktails, Absolut is making sure that its brand is a key ingredient bringing a sparkle to the conviviality of healthconscious consumers.

The pre‑mixed drinks in a can provide a perfect balance of Absolut’s vodka with a host of natural fruit flavours, with a low calorie and lower alcohol content. Lightly sparkling Absolut Vodka Sodas (5% ABV), in three fruity varieties, are 97 calories per serving with no added sugar or carbs, and the trio of ready‑to‑drink cocktails range between 7 and 10% ABV.

With all the fizz but none of the fuss, these Absolut innovations, launched in May in the US, Canada and Australia, have proved ideal in a period when many consumers are socialising more at home.

« Our ready-to-enjoy vodka sodas and cocktails meet growing consumer interest in convenience and more conscious drinking. We’re offering a perfect way to recreate the bar experience, with no mixing required. »

Charl Bassil,
VP Marketing, Absolut