Chivas Regal

In a first for Chivas, 2020 saw the introduction of four new blends to the portfolio with the Extra 13 collection. These four 13-year-old whiskies deliver unique flavour notes, thanks to the addition of one of four casks during the whisky-making process: Oloroso Sherry, American Rye, Rum, or Tequila.

With consumer interest in bolder flavours increasing, 2019 saw the Scotch Whisky Association relax its guidance on maturation and finishing, giving producers more freedom to experiment. Chivas moved fast to become one of the first brands to play within the bounds of these new rules and bring a Tequila‑cask finished Scotch to market, exciting whisky aficionados as well as opening up the category to new consumers.

Innovative inside and out, the Extra 13 collection is adorned with vibrant artwork by street artist Greg Gossel, pushing the boundaries of what Scotch packaging can be. Historical images from the brand’s history are blended with modern designs celebrating each cask’s vibrant heritage, showcasing a more contemporary side to the iconic brand.

« The Extra 13 collection represents a territory of experimentation and flavour exploration for consumers, as we continue to push the boundaries of Scotch through innovative flavour combinations and modern packaging, opening up the world of blended whisky  to new audiences and fresh experiences. »

Nick Blacknell,
Marketing Director, Chivas Regal

60+

MARKETS SET TO  ROLL OUT THE
NEW CHIVAS EXTRA 13 SHERRY CASK