In a year when the Covid-19 pandemic has significantly impacted life and livelihoods worldwide, four key stakeholders share their perspectives on how Pernod Ricard is working with its different partners to create a responsible and profitable ecosystem, supporting the resilience of the Group, its people and all our communities.
Bar Director and co-founder of LAIBA bottled cocktails, Shanghai
Michael has brought his passion for cocktails to the world stage. Recognised as an award-winning mixologist (2018 Chivas Masters China champion), he is currently Director of The Nest, The Cannery and Rye&Co in Shanghai and co-founder of China’s first handcrafted bottled cocktail brand LAIBA.
" As an advocate of sustainable bartending, I was honoured to take part in the launch of Pernod Ricard’s Sustainable Bar Guidelines in China last year. In sharing training in sustainable and responsible bar practices, the Group is supporting the bartending community to prepare for what is an important issue for our industry today and more so for our society.Cocktail bars have helped nurture a greater interest and respect for the products we use and consume. When the pandemic closed venues in China and across the globe, every initiative such as the ones Pernod Ricard took to help local bars survive and get ready to reopen has been crucial. It also prompted new ideas like the delivery of bottled cocktails. And that's what LAIBA is about – bringing cocktails to you, at home or wherever you are, with the quality and consistency of a professional mixologist. "