Ensemble, imaginer la convivialité de demain

In a year when the Covid-19 pandemic has significantly impacted life and livelihoods worldwide, four key stakeholders share their perspectives on how Pernod Ricard is working with its different partners to create a responsible and profitable ecosystem, supporting the resilience of the Group, its people and all our communities.

" As an advocate of sustainable bartending, I was honoured to take part in the launch of Pernod Ricard’s Sustainable Bar Guidelines in China last year. In sharing training  in sustainable and responsible bar practices, the Group is supporting the bartending community to prepare for what is an important issue for our industry today and more so for our society.Cocktail bars have helped nurture a greater interest and respect for the products we use and consume. When the pandemic closed venues in China and across the globe, every initiative such as the ones Pernod Ricard took to help local bars survive and get ready to reopen  has been crucial. It also prompted new ideas like the delivery of bottled cocktails. And that's what LAIBA is about – bringing cocktails to you, at home  or wherever you are, with the quality and consistency of a professional mixologist. "