As creators of conviviality, our business is all about people: taking care of the men and women who make our products, the local communities in which we operate as well as the bars, hotels and restaurants with whom we work.

In a year like no other, when lives and livelihoods have been hugely impacted by the pandemic, Pernod Ricard has been quick to adapt its organisation and mobilise teams behind Covid‑19 relief efforts – notably to ensure the production and distribution of hand sanitiser.

The Group has also expanded initiatives to nurture responsible behaviour: collaborating with our industry and International Alliance for Responsible Drinking (IARD) to eliminate underage drinking,  a #SharingGoodVibes digital campaign to raise student awareness, a MOOC to train our own employees as well as marketing campaigns to raise awareness such as Absolut’s #SexResponsibly.

2020 has also seen the opening of The Island, the new Group flagship in Paris which brings together all our Paris-based teams and their 900 employees in a unique site that promotes sharing, discussion and collaboration and embodies the Group’s transformation.