Agility and anticipation are two key mindsets for any business, especially during a period of crisis. As the Covid-19 pandemic spread across the globe, Pernod Ricard took early action to mitigate impacts and leverage its Transform & Accelerate' strategic plan to ensure the resilience of the Group.
Thanks to strong fundamentals and a solid liquidity of €5.3 billion as at 30 June 2020, Pernod Ricard has been able to weather the challenges of the past year. The Group implemented a comprehensive cost control and active cash management programme to maintain operations and support sales in the varying market conditions faced by local teams. It also continued investing in transformation initiatives focused on future growth: accelerating digital, transforming marketing, acquiring niche brands.
The health and safety of employees and business partners has been paramount for the Group. Engaging employees in designing safe solutions to keep operations running where possible, Pernod Ricard has adapted manufacturing and supply chains, such as Kilmalid in Scotland or Ramazzotti in Italy, to meet customer orders in markets that have seen continuing and rising demand.
