In line with its Transform & Accelerate strategic plan and customer‑centric business model, Pernod Ricard needs to invest to continue growing in its four must‑win markets: US, China, India, Global Travel Retail as well as e-commerce.
For example, despite significant market decline due to the pandemic, the Group has continued investing in China. Pernod Ricard is betting on local production with China’s first malt whisky distillery and working with the country’s largest spirits producer Wuliangye to diversify its offer and expand distribution into Southeast Asia and beyond.
In addition, capitalising on digital innovations and a growing appetite for online shopping, the Group is expanding partnerships and investments in innovative platforms such as Glovo – on‑demand delivery – and its own Drinks&Co marketplace to strengthen its multi‑channel distribution strategy and win consumers looking for simpler and faster shopping experiences.
