Business celebration
Enjoyed after dinner when the sun has set and the night is well under way. In Asia especially, business celebrations are occasions where strong bonds are forged amongst business partners or colleagues.
Who ?
With colleagues and business partners.
Where ?
In North America, Europe, and Asia – particularly in China, Japan, South Korea and Hong Kong.
What ?
Blended and malt whiskies (Roy-al Salute, Chivas, The Glenlivet), cognacs (Martell) and local spirits.
Party time
Full of energy and enthusiasm, parties are about having fun with friends through music and dancing. When it’s not possible to get together, cloud parties and virtual music festivals can keep the good vibes and good times going.
Who ?
Mainly friends or like-minded tribes, but also colleagues in some cultures, especially in Asia.
Where ?
Worldwide.
What ?
Mainly champagne and spirits served straight (Absolut Vodka, Ballantine’s) or in cocktails (Havana Club, Malibu, Olmeca tequila).
Dinner
Considered the main meal in some countries, dinner is usually a privileged time for sharing and conviviality, especially when entertaining at home. Guests are often invited to enjoy a special meal paired with wines and spirits carefully chosen by their hosts.
Who ?
Family members and friends.
Where ?
Worldwide.
What?
Wine reigns supreme in Western Europe (Campo Viejo), North America (Kenwood Vineyards) and Asia Pacific (Brancott Estate, Jacob’s Creek), while beer and local spirits are preferred elsewhere. Innovative cocktail pairings are popping up on restaurant menus. In China, cognac with water is served with dinner.