Chapter 2. Our environment : Seizing the opportunities of a new world
Moments of conviviality revisitedMoments of conviviality revisited
People enjoy conviviality in a variety of ways. Confinement during the Covid‑19 crisis has only increased people’s need to socialise with family, friends or work colleagues, through conviviality at home and via new online and virtual experiences. In this new world, Pernod Ricard keeps its finger on the pulse of how consumers in every country, culture and generation like to come together over food and drinks, and how it can best enhance their experience. Here are a few examples of this new conviviality.
Happy hour
After a busy day or week working, friends and colleagues catch up, unwind or let off steam together in a relaxed atmosphere. These days, as a result of Covid‑19, it can be a convivial online gathering as much as physical catch‑up in a favourite place close to the office.
Who?
Colleagues or friends, or sometimes just a guys’ or girls’ get‑together.
Where?
Originally a concept from English‑speaking countries, it’s now a universal phenomenon.
What?
Mainly cocktails (mojitos made with Havana Club rum or margaritas made with Altos tequila), simple mixed drinks (such as an Absolut vodka soda, Ballantine’s lemonade or Beefeater gin and tonic), a simple glass of Jameson whiskey or beers.
Aperitif
Very popular with consumers, the aperitif is a moment to relax and drink to health and happiness together. Whether it’s virtual togetherness or clinking glasses on a terrace at home or elsewhere, it’s the perfect time to whet your appetite before an evening meal. Often served with snacks, it sometimes even takes over lunch or dinner.
Who?
All generations, with friends and family.
Where?
Mainly in Western Europe.
What?
A glass of Ricard, a Beefeater gin and tonic, champagne (Mumm) or chilled wines – white, rosé, or even red – as well as light cocktails, Lillet (either by itself or with tonic) or a glass of whisky (The Glenlivet, Aberlour).
Cocktail party
A cross between aperitif and dinner, a cocktail party is a stylish way to celebrate anything from birthdays, engagements to office events. A format that adapts to do-it-yourself parties at home and online, as well as a mix-and-mingle occasion meeting new people over cocktails and nibbles.
Who?
Loved ones, co-workers or acquaintances.
Where?
In Europe and Anglo-American countries.
What?
Champagne (Perrier-Jouët) and mixed drinks or cocktails (made with Absolut Elyx, Beefeater or Havana Club).