CIRCULAR MAKING

OUR LEADING COMMITMENTS

• Ban all single-use plastic POS by 2021, and have 100% recyclable, reusable,  compostable or biobased packaging (2025); develop 5 pilot projects based  on the circular economy model for  the distribution of our products (2030)
• 100% water balanced in high-risk countries and 50% reduction in carbon intensity (2030) aligned with the Science Based Targets initiative to limit global warming to 1.5 ^° C

CARINE CHRISTOPHE

Group Environmental Manager

" A circularity mindset is the key principle at the heart of our strategy on water, carbon and packaging to avoid waste during the life of our products. To reach our goals, we’ve set out to ensure all our teams have a clear understanding of what’s involved,  where we need to focus and analyse the technologies and tools that will help us reach our circularity vision. It’s also important to collaborate across our supply chain, with local communities as well as with other industrial partners so together we embrace circular thinking from product design, manufacturing,  and to the end of life of products. Our new sustainable packaging and point-of-sale guidelines have spurred us to phase out all single use plastic point-of-sale by 2021 – four years ahead of schedule – as announced in June 2020. "

RESPONSIBLE HOSTING

OUR LEADING COMMITMENTS

• 100% of our affiliates will have at least one programme in partnership and at scale fighting alcohol misuse (2030)
• Expand the Responsible Party  programme to reach at least 1 million young adults (2030)

CAMILLE DE POTTER

Head of Strategy & Prevention

" Translating our commitment to responsible drinking into concrete actions has been an important focus in a year where confinement has heightened societal concerns about alcohol abuse.
We launched a MOOC on alcohol and responsible drinking that embeds our new Global Responsible Drinking Policy so all our employees understand the key facts about alcohol and our expectations of them as ambassadors. This has been adapted and shared on the United Nations’ Educate All learning platform. With the support of IARD⁽²⁾, we have announced a new set of actions aimed at accelerating efforts toward eliminating underage drinking, including the introduction of an age‑restriction symbol on all our brand products, including alcohol-free extensions, as well as developing new self‑regulatory models to ensure only adults are able to purchase our brands on e‑commerce platforms. Over 150 global and local programmes all involve close collaboration with industry, governmental and local partners. Our flagship programme Responsible Party had come to a provisional halt during the lockdown as all student parties were cancelled, but we were quick to launch a digital campaign #SharingGoodVibes to promote healthy lifestyle and responsible drinking. "

(1) Argentine, Australie, Californie (États-Unis), Champagne (France), Chine, Cognac (France), Espagne, Nouvelle‑Zélande.

(2) International Alliance for Responsible Drinking.