OUR FOUR PILLARS
_NURTURING TERROIR
As each and every Pernod Ricard product takes its character from the land where it was grown, we have made it a priority to combat ‘Climate Change’ (SDG 13) and protect ‘Life on Land’ (SDG 15). To ensure we maintain healthy and resilient ecosystems that allow us to continue producing quality products for the generations to come, we are committed to nurturing every terroir and its biodiversity. To address our agricultural footprint across the 250,000 hectares from which we source our ingredients, we are developing sustainable and regenerative agricultural practices to be implemented across our business.
_VALUING PEOPLE
As ‘Creators of conviviality’, our purpose is about sharing, warmth, care and respect for people everywhere. We strive to provide ‘Decent Work & Economic Growth’ (SDG 8) and to champion ‘Gender Equality’ (SDG 5) throughout our business. To create shared value for all our stakeholders, we are continuously reinforcing our commitments to human rights, diversity and inclusion across our leadership, health and safety, responsible procurement, training and sustainable bartending.
_CIRCULAR MAKING
The world is made of finite resources that are under huge pressure. By contributing to ‘Responsible Consumption & Production’ (SDG 12) and protecting ‘Life Below Water’ (SDG 14) our goal is to help preserve natural resources. In moving towards a more circular business model‑ from the packaging we use to the promotional items we produce to the way we distribute our products and how they are ultimately recycled – we are actively striving to minimise our carbon footprint and protect our natural resources.
_RESPONSIBLE HOSTING
We believe that we have an important part to play in combating alcohol misuse and supporting ‘Health and Well‑being’ (SDG 3), through our responsible drinking programmes and campaigns, and our commitment to responsible marketing and consumer information. To that end, we will continue building ‘Partnerships for Goals’ (SDG 17) at a local and global level.