Our S&R roadmap

Chapter 1. Our Group : Accelerating our transformation

Our S&R roadmap

Our S&R roadmap

One year into its 2030 Sustainability and Responsibility (S&R) roadmap - ‘Good Times from a Good Place’, Pernod Ricard is progressing strongly.  A strategy that is proving an important lever to accelerate transformation and highly relevant to our consumer concerns in the new context of Covid‑19 as we move towards a greener and more inclusive economy.

Pernod Ricard’s S&R roadmap connects the Group’s history as a sustainable and responsible company with its goal to create long‑term value for all stakeholders: shareholders, employees, consumers, clients, suppliers, international organisations, citizens… Integrated into all Pernod Ricard activities and addressing the business from grain to glass, it’s a key business driver and central to the 'Transform & Accelerate' strategic plan.

Responding to major environmental and social shifts, the S&R strategy allows the Group to focus corporate priorities on what matters most to consumers. By boosting responsible innovation and building purposeful brands, Pernod Ricard is bringing to life its vision of a more convivial world without excess.

A collaborative strategy. Developed through extensive consultation and collaboration between internalteams, external partners and experts, the S&R roadmap was launched in 2019 with a focus on four  key pillars: Nurturing Terroir, Valuing People, Circular Making, Responsible Hosting. Each pillar has defined commitments, actions and measurable targets to monitor progress. Projects are driven by multidisciplinary teams involving people across our value chain, from employees to farmers, partners and suppliers.

Commitments and progress. S&R commitments address consumer needs and material risks facing the world and the Group today, such as climate change, human rights and waste. By directly supporting the United Nations Sustainable Development Goals (SDGs), Pernod Ricard is aligning itself with the collective effort to build sustainable prosperity by 2030. Already the Group has made strong progress in several areas, for example all sites in France are now powered by 100% renewable electricity and single‑use plastic point‑of‑sale items will be eliminated by 2021 – four years ahead of schedule.

Guiding short and long‑term priorities. A structured roadmap gives clear future direction as well as strengthening business resilience in the face of immediate challenges. It has empowered the Group to navigate through the Covid‑19 crisis, which significantly impacted the drinks and hospitality sectors, while continuing to support employees and business partners.

‘Good Times from a Good Place’ is a long‑term strategy that is right, relevant and ready for the future: to shape a more sustainable and responsible style of conviviality.


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