3. Our cardinal values
Our three cardinal values make up our culture and connect everyone who works at Pernod Ricard throughout the world and across our brand portfolio: 95% of our employees say they support the Group’s values (1).
ENTREPRENEURIAL SPIRIT
- Autonomy
- Initiative-taking
- Audacity
- Appetite for risk
We embrace our entrepreneurial spirit by promoting creative thinking and empowering our teams to innovate. Part of our ‘TransfoHRm’ strategy is about defining and implementing a model of leadership which managers are evaluated on every year and which is founded on boldness, a conquering spirit, the ability to adapt and collaborate, as well as the desire to make the most of diversity.
MUTUAL TRUST
- Freedom to act
- Open dialogue
- Right to make mistakes
We work in a spirit of collaboration and mutual trust. There can be no entrepreneurial spirit without trust. Likewise, trust is a prerequisite in all our relations with our partners. As part of our S&R roadmap (see pp. 28-29) we are working hand in hand with our stakeholders – farmers, suppliers and local communities – to identify and map the social and environmental risks in our supply chains. Today, close to 92% of Martell’s 1,200 partner winegrowers take an active part in working to improve environmental practices.
SENSE OF ETHICS
- Respect
- Transparency
- Good stakeholder relations
Beyond the very nature of our business – the sale of alcohol which requires a great sense of responsibility – ethics is a central element of our culture. Indeed, in the same way as there is no entrepreneurial spirit without trust, there can be no trust without respect for others and transparency in relationships. Doing business with the same requirement of integrity is crucial for us wherever we are in the world.In September 2019, we successfully launched a mandatory MOOC (4) for all employees (92% completion rate so far) to ensure proper ownership of our new Code of Business Conduct which defines our responsibilities in ten key areas, from the fight against corruption and money laundering to the protection of personal data and our brands.
4. An attitude: conviviality, which defines our purpose
Last but not least, conviviality is probably the most important element of our Mindset. First of all, because it gives a meaning to our three cardinal values: there can be no mutual trust or initiative without conviviality, that is to say without simple, informal, non-hierarchical, direct and transparent relationships. Secondly, because conviviality is our purpose and our métier. Our corporate signature ‘Créateurs de convivialité’ is about turning every social interaction into a genuine, friendly and responsible experience of sharing. Finally, in these uncertain times in which we need to act faster and be ever more agile, conviviality is a performance accelerator because it encourages more collaborative working. 83% of our employees believe that conviviality is what makes Pernod Ricard unique(1).
(1) I say survey, July 2019, Willis Towers Watson.
(2) 680 World’s Most Admired Companies, Fortune magazine, 2020.
(3) 500 Meilleurs Employeurs en France, Capital magazine, 2020.
(4) Massive Open Online Course.