Our Mindset, our purpose

Chapter 1. Our Group : Accelerating our transformation

Our Mindset, our purpose

Notre Mindset, notre raison d’être

At the heart of our organisation, our employees share the same “Pernod Ricard Mindset for Growth”, resulting from a successful blend of a decentralised economic model that places our consumers at its heart, and a culture built on our three cardinal values: an entrepreneurial spirit, mutual trust and a strong sense of ethics.

1. Men & women of Pernod Ricard: pride and commitment

18,776 employees engaged in fulfilling the Group’s vision of ‘Créateurs de convivialité’ and realising its leadership ambition. At Pernod Ricard, we are:

  • Proud to belong
  • Empowered to perform
  • Committed to care

Pernod Ricard achieves record engagement rates as shown once again in the 2019 independent opinion survey I Say(1). Since this survey was launched 10 years ago, the figures related to our employees’ commitment, pride and support for the Group’s values have been high. And this year’s exceptional mobilisation in the face of the Covid- 19 crisis confirms these results.

  • 94 % of our employees are proud to be associated with Pernod Ricard
  • 88 % are engaged or highly engaged in the company
  • 74 % ay they have a good understanding of our ‘Transform & Accelerate’ strategy

A purpose-driven business that is externally recognised as one of the world’s most admired companies(2) and a ‘best employer’ in France(3).

2. An economic model: decentralisation

By respecting the autonomy of our affiliates, we combine the power of a large Group and the agility of a start-up. The Group manages large cross-functional projects and pools certain expertise so that local subsidiaries can focus on the essential: growing their activity in their market by placing the consumer at the centre.

  • Placing decision- making closer to markets
  • Fast response to consumer needs

When lockdown measures were gradually put in place from early 2020, our decentralised model enabled us to quickly respond to local needs. Our manufacturing sites produced 1 million litres of hand sanitiser and provided a total of 4 million litres of pure alcohol, while also supporting the local community and hospitality sector (see pp.73-75).