Decentralisation is a founding principle of our organisation. From the outset, Pernod Ricard has harnessed the potential of decentralisation to encourage consumer-centric decision-making and address customer needs in a timely manner. Decentralisation confers a competitive advantage in an uncertain environment, as we know it today with the Covid-19 pandemic, rendering company operations more flexible, efficient and effective. With an organisation based on respect for each affiliate’s operational autonomy and the overall strategic principles defined at Group level, we can confidently rely on the constant interaction between Headquarters, Brand Companies and Market Companies.
Production site
Brand Company head office
Market Company head office
4
must-win markets: United States, China, India & Global Travel Retail
18 776*
employees across the world: 65% are based in Latin America, Africa & Europe of which 12% are in France, 10% are in North America and 25% are in Asia and the Pacific.
* As at 30 June 2020.
+ 160
countries in which our brands are distributed
73 countries with our own salesforce
94 production sites in 24 countries
*Operating sites as at 30 June 2020.