A shared commitment

SUGAR CANE

Alejandro Bolivar
Head Bartender at El Floridita
Havana, Cuba

A native of Havana, Alejandro has been a mainstay for almost thirty years at this iconic bar frequented by Hemingway in 1932.

PASSION.

As a cantinero, I regularly go to the Havana Club distillery for tastings and training. That’s where I met Asbel, who I know well. Producing sugar cane and making rum is a labour of love, a question of passion.

It’s a state of mind, an outlook that you put in a bottle. That’s what I share with my customers: what is in your glass, what is in this bottle, is the expression of the culture and soul of the Cuban people.

This is the spirit I like to help others discover when I visit different places. And I’ve had the chance to travel a lot in my work!